Last Updated: April 8, 2026

1. Introduction

SolarStack.ie (“we,” “us,” or “our”) provides a specialized Customer Relationship Management (CRM) platform for the solar industry. This policy explains how we process personal data collected through our website, demo bookings, and direct communications. We act as a Data Controller for our own marketing and sales data, and as a Data Processor for the data our clients store within our CRM.

2. Data We Collect & How We Collect It

We collect information through several channels to provide our services:

  • Direct Interactions: Information you provide when booking a demo, filling out a contact form, or communicating with us via phone or email. This includes Identity Data (name, job title) and Contact Data (business email, phone number).

  • Automated Technologies: As you interact with our website, we use Google Analytics, Google Tag Manager, and Meta Pixel to collect Technical Data (IP address, browser type) and Usage Data (how you use our site).

  • Advertising: We use Google Ads and Meta Ads to reach potential customers. These platforms may use cookies to track the effectiveness of our campaigns.

3. How We Use Your Data

We use your data under the following legal bases:

Purpose/Activity Type of Data Lawful Basis
To schedule and conduct CRM demos Identity & Contact Performance of a Contract
To provide customer support via phone/email Identity & Contact Performance of a Contract
To send marketing via Solarstack CRM Identity & Contact Legitimate Interest (B2B) or Consent
To measure ad performance (Google/Meta/Analytics) Technical & Usage Consent (via Cookie Banner)

4. Marketing Communications

We use our proprietary tool, Solarstack CRM, to manage our email marketing.

  • B2B Communications: Under Irish e-Privacy regulations, we may contact business recipients with relevant services based on Legitimate Interest.

  • Opt-out: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

5. Data Storage and Third Parties

  • Location: All primary data is stored on servers in Ireland.

  • Third-Party Processors: We share data with service providers who assist our operations, specifically:

    • Google & Meta: For analytics and advertising performance.

    • Internal Tools: Data is processed within the Solarstack CRM environment.

  • No Sale of Data: We do not sell your personal data to third-party installers or lead-generation firms.

6. Your Rights

Under the GDPR, you have the right to access, rectify, or erase your personal data. You also have the right to restrict or object to certain processing. To exercise these rights, please contact info@solarstack.ie.